Case Study 2: The Entrepreneurial Journey of Airbnb Airbnb started in 2007 when Joe Gebbia and Brian Chesky were struggling to pay their rent. They had the idea of renting out three airbeds on their living-room floor, and cooking breakfast
Case Study N°1 Disruptive Innovation of the Automotive Industry Janesville, December 23, 2008, and the last Chevrolet came off the...