Market research can show us what is true about our target markets, or the populations to which we’d like to sell our products(s).

Choose a real-life firm and product, and identify one research problem (or “question”) you could use to guide a marketing research study.

At minimum, identify your research methods, the type of data you’d like to collect, why your study would be meaningful to the firm, and what kind of evidence-based decision the firm could make based on the results of your study.