Common Approaches Used

Demographic segmentation is one of the more common approaches used by marketers today as it is relatively easy to determine consumer or shopper demographics. Marketers who use the principles of generational marketing to understand the factors that influence the values and buying motivations of consumers have a better chance of spotting trends and reaching customers.

The question is: Does your organization use segmentation to target its customers? If yes, what type of segmentation is used? Do you think it is effective?