Course Objective
This assessment addresses the following course objective(s):
Assess internal and external communication needs as they relate to the marketing function.
Assess challenges for a domestic company marketing globally.
Develop a marketing plan.
Instructions
The final project for this course will be developing a marketing plan for a New Product Development (NPD) idea. Throughout this course, you will be learning about the various parts that comprise a marketing plan. The first assignment for the final project will be a proposal describing your New Product Development (NPD) idea.
Proposal
The proposal must include a 1-2 pages describing the New Product Development (NPD) idea.
The proposal document must illustrate the two following ideas:
Consumer problem to be solved/gains to be provided
Nature of the proposed solution
The document must elaborate on the feasibility of the proposed solution, as well as a brief summary of available alternatives.

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This assessment addresses the following course objective(s):
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