Critique a marketing communications campaign for an organisation of your choice.

Your task is to critique a marketing communications campaign for an organisation of your choice. You are required to select a campaign that has adopted an IMC approach.
Chosen Campaign: Dumb Ways to Die

The following assessment criteria will be used:
– Purpose/Goal of Campaign
– Evaluation of Communication Strategy
– Evaluation of Creative Strategy
– Logic and Argument
– Format Referencing

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