What is the Market entry adopted into Singapore? Explain (this must be worked out when formulating corporate goals)

Select one – intensive, selective, or exclusive distribution strategy. Justify your choice. Draw a proposed distribution channel for the Singapore market.

1). Retailers

– Type and number of retail stores

– Methods of operation for each type (cash/credit)

– Scale of operation for each type (small/large)

2). Wholesale middlemen

– Type and number of wholesale middlemen

– Methods of operation for each type (cash/credit)

d. Scale of operation (small/large)

3). Warehousing

– Type

– Location

Question2: Promotion and advertisement. Strategies(Singapore market)

1. Promotion strategies: Pull or push, make your choice and provide justifications

2. Select your choice of media, provide justifications for the choice made.

3. Promotion mix adaptation or modification – explain the changes:

• Advertising

– Objectives

– Media mix

– Message

• Sales promotions

– Objectives

– Coupons

– Premiums

• Personal selling
• Other promotional methods