For this case, there is a case file and then there is a data set. For this case, you will be asked to analyze the data set and make recommendations based upon your findings. Please use Excel to analyze the data. The case presents two instructions at the end:
Frame the hypothesis and do the necessary tests. Give some recommendations to Kukoos based on your findings
Analyze the data provided to test the hypotheses and discuss the insights.
Please complete these two tasks and be sure to discuss the marketing implications of your analysis and findings. Please include both a Word file with your discussion of the findings AND an Excel file showing your analysis.
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