Forecasting

Describe the main data – focusing on budgeting and operations forecast – of how the firm (UNILEVER) will
meet the new demand for UNILEVER company that can be used to develop the marketing strategy and
implement the production to fulfill expected demand. The budget is an outline of the cost of achieving the
marketing goals (within a certain timeframe) plus a description of what funds will be committed to the marketing
strategy and how those funds will be spent. Support your views with appropriate evidence

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