Fundamentals of Marketing

Please post on these topics relating to this week’s materials and readings:
How does the course in marketing relate to your current and future plans?
After reading Chapters 1 and 2 in the textbook, what is your understanding of the role of marketing in
society, and the basics of marketing strategy planning?
Share any excerpts from the readings this week you may have found interesting or relevant.
Feel free to start your own discussion thread on any related topic for discussion credit, or review an article
from the course supplemental website: http://course.wwmr.us/readings.htm

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