Assignment
Part A: Idea Generation
Generate an idea for a product or service. Produce a reflective account of how you generated and refined your idea.

You should include:
• The conclusions you have drawn from environmental scanning to identify the
business opportunity. Include how your business idea was developed and why you rejected other ideas.
• The theories and methods of idea generation and creativity you have used to refine your idea.
• How you have introduced innovative concepts into your business idea or process.

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