global strength of Samsung provides flexibility

Introduction Samsung was established in 1938 in South Korea, Samsung has grown from a modest trading company to a multi-national conglomerate with 56 worldwide subsidiaries, assets of $206.54B, annual turnover of $177.23B and $16.52B profit in 2014/15 (Forbes 2015).Samsung operates in three major markets – electronics, engineering and chemicals and employs people in more than

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