Healthcare Advertising Trade-offs Trade-offs (a description of what the customer might need to do in order to use the service. Are advance appointments necessary?) Personal cost (does the customer need to change their behavior?) Incentives (describe any type of reward or other incentive in any of the ads.)
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Healthcare Advertising
Trade-offs Trade-offs (a description of what the customer might need to do in order to use the service. Are advance appointments necessary?)
Personal cost (does the customer need to change their behavior?)
Incentives (describe any type of reward or other incentive in any of the ads.)
Open trade
Marketing strategy(s) employed (describe whether they emphasize quality, speed, convenience, cost, etc.)
Targeted demographics (try to determine who the target customer is with specifics)
Value exchange (explain how the ads communicate a sense of value at least equal to the cost and effort required to buy the product or service. Is the product worth it?)
“Five Cs” framework (The Five C’s can be found by Googling “Five C’s of Marketing.”)
