How does your company create innovation and where does this fit in terms of overall corporate strategy?
How does your company manage innovation internally (and externally)?
How does your company appropriate and exploit innovation?
As an aid to constructing your case study, think about the following:
What are the key innovation processes and how are they managed?
What is the strategy to source, capture, and exploit innovation?
How does what you find in your company relate to theoretical concepts/frameworks?
What can your company do better in terms of innovation?

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