How would you describe H&M’s ‘spirit’ and its business model? Is this a place you would want to work? Why or why not?
Briefly discuss the attractiveness of the apparel retail industry, and identify 2-3 threats in H&M’s external environment.
What are H&M’s resources and capabilities? How do they provide the firm with a competitive advantage? To what extent can these resources and capabilities be sustained? To what extent can other fashion retailers be successful in imitating H&M’s success?
Give one recommendation on what should H&M and CEO Karl-Johan Persson do to sustain and further strengthen H&M’s competitive advantage.

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