Journal 7

1. Identify a target market segment that is relatively small, but has high potential. The tornado strategy is all about finding a small, but high potential target market segment. This segment should be relatively small compared to the overall market, but it should have a lot of potential. To find this segment, businesses need to research their target market and look for areas where there is a lot of potential.

2. Develop a marketing message that is specifically tailored to this target market segment.

3. Create a marketing plan that is focused on generating a lot of activity and buzz around the target market segment.