Instructions

1. Create a power point  presentation on Web analytics and search engines. Be sure to include the following in your presentation:

• Define search engines, and briefly discuss the importance for today’s businesses.
• Choose fix-to-seven search engines, and briefly explain each one.
• Define Web crawler, what it is used for, and how it works.
• Identify several Web mining difficulties, and explain each one briefly.
• Identify the relationship between data mining and search engines.

Your presentation must be a minimum of seven slides, not including the title slide and the reference slide. You may use various sources, including your textbook. Be sure to cite any sources used in the reference slide by using proper APA formatting. You may also use the slide notes function to explain slide contents as necessary.

2. Discuss three application areas for Web mining. Based on your own experiences, comment on the use of Web mining in business settings. 200 words or more (separate from power point)