Identify the text, the author and the subject matter. Make sure your reader knows what you will be talking about in your analysis. Rhetorical analysis Analyze the rhetorical situation (audience, purpose, context, visual or spatial elements, auditory elements, etc.) Explain how these elements, along with the author’s use of logos, pathos, and ethos are used to persuade or convince the audience and evaluate the effectiveness of these elements. This section might be several paragraphs long.