Corruption is endemic in Russia and it is baked into the culture. Culture and corruption are central themes in this week’s case.
Detailed write-ups should include at least the following:
1) Current situation – this section should include a brief summary of Ikea’s strengths and an thorough analysis of the current situation (challenges and opportunities in Russia).
2) Alternatives – this section should consider different alternatives Ikea might have considered when expanding in Russia.
3) Chosen strategy – what strategy did they chose to deal with corruption and to still be successful in Russia and was it the right one? What should they do next?
4) Lessons learned – what are some lessons learned from this venture into Russia and how might they be applied to other scenarios.
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