Lincoln A Questions
What is so different from the current structure and the one being proposed?
Why did the original structure make sense originally? What are its advantages and disadvantages?
What has changed that may have made this structure obsolete?
How important are these channels—the ones Lincoln wholesales to, for Lincoln? Are they becoming more or less important?
How do Lincoln’s customers sell their products? What is changing in this regard? What does this mean for Lincoln?
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