In this course, the learner-faculty assignment will be used for reflection as well as to discuss your preparedness for upcoming weeks.

As a regional director of marketing, it is essential for you to know how you are going to apply various marketing principles and theories to design an effective and relevant marketing plan for the reopening of the park. This includes various aspects such as understanding the target audience; identifying the right and relevant marketing methods to communicate with the target audience; using product, place, price, and promotional strategies to attract the target audience; and so on.

You have been provided with the following target audiences:

• Primary Market: Families with children (ages 6–18) with an average annual family income of over $75,000 per year
• Secondary Market: Teens, ages 15–18

Prompt

In this 1 page paper you will review the Milestone Two Guidelines and Rubric (Milestone Two is due in Module Six) and have an asynchronous discussion with your instructor regarding any initial concerns about the same. You will also review the CMO Memo for Target Audience and address questions about target audiences.

Discuss your progress and concerns with your instructor through this submission.

Addressing the following criteria:

1. Refer to the CMO Memo for Target Audience, then describe how the four Ps can be used to attract existing and new customers back to the U.S. Park Southeast when it reopens, keeping the target demographics in mind. Your response should address the following:
   1. Describe the plan to market the product to the identified target audiences. What communication strategy will you use for the target audiences regarding the park services?
   2. Describe the pricing strategy that should be considered to drive new and existing customers. How will you communicate the value of your offering through an effective pricing model?
   3. Describe the role of place in attracting customers back into the park. Identify the appropriate communication method to share information about the safety measures you have taken.
   4. Describe two promotional events aimed at your two target audiences designed to drive attendance. Include one promotional event for each of the two target audiences. This element requires you to use your own creativity or previous exposure to promotional events.

The considerations should be such that customer and business perspectives are well balanced. The company is open to ideas showing creativity and innovation but does not want to reinvent the wheel completely.

1. Share your expectations and understanding about Milestone Two, including any questions or concerns you may have regarding:
   • Determining the right target audience
   • Consumer research methods
   • Trends in corporate social responsibility (CSR) impacting the park business
   • Marketing methods to be considered for the reopening of the parks
   • Search engine optimization

 

Struggling with where to start this assignment? Follow this guide to tackle your assignment easily!
(Use this step-by-step structure to plan, draft, and finalize your paper while keeping your instructor’s expectations in mind.)

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Step 1: Understand the Assignment Requirements

• Purpose: Reflect on your preparedness for upcoming work and discuss concerns with your instructor.

• Scope: A 1-page paper discussing:

  • How to apply the 4 Ps (Product, Price, Place, Promotion) to the park reopening.

  • How you will market to the primary and secondary target audiences.

  • Any concerns or questions you have regarding Milestone Two.

• Tone: Professional, reflective, and strategic (as a regional marketing director).

Helpful Resources:

• Milestone Two Guidelines & Rubric (Use your course platform link)

• American Marketing Association – Marketing Basics

• HubSpot: The 4 Ps of Marketing Explained

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Step 2: Identify the Target Audiences

• Primary Market: Families with children ages 6–18, income over $75,000.

• Secondary Market: Teens ages 15–18.

• Note their needs, preferences, and communication styles to tailor your approach.

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Step 3: Plan the 4 Ps for Each Audience

A. Product

• Outline park services, rides, events, and experiences.

• Highlight new or enhanced features post-reopening (e.g., safety measures, family-friendly zones).

B. Price

• Suggest pricing models like family bundles, seasonal discounts, or loyalty programs.

• Emphasize the value proposition for each audience (affordable family fun vs. teen social experiences).

C. Place

• Discuss the location and its convenience.

• Plan ways to communicate safety protocols (e.g., email newsletters, social media updates, park website banners).

D. Promotion

• Primary market (Families): Host a “Family Reopening Festival” with discounted family packages and kid-friendly activities.

• Secondary market (Teens): Launch a “Teen Summer Nights” event featuring concerts or influencers to drive buzz on social media.

Helpful Resources:

• Marketing Mix: The 4 Ps of Marketing

• Event Marketing Strategies

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Step 4: Draft Your Communication Strategy

• Define the channels you’ll use for each audience (social media, email, website, local media, influencers).

• Write a few example lines for each audience showing tone and message alignment.

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Step 5: Discuss Concerns About Milestone Two

• Include 2–3 paragraphs on:

  • Any uncertainties about identifying the right target audience.

  • Questions on consumer research techniques.

  • CSR trends you want to incorporate.

  • SEO techniques for promoting the reopening.

Helpful Resources:

• Beginner’s Guide to SEO – Moz

• CSR Best Practices

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Step 6: Finalize and Submit

• Keep it to one full page (around 300–350 words).

• Use clear headings for each section (Product, Price, Place, Promotion, Concerns).

• Proofread for grammar, clarity, and alignment with rubric.

• Submit through your LMS portal by the deadline.

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