You need to select any one of the following UAE based leading companies such as Lulu Group International, Fly Dubai, DP World, Emaar Properties, Emaar Malls Wizz Air AbuDhabi, Alfuttiam Retail, Alfuttiam Auto, Etisalat, Du, BMB Group, AbuDhabi Commercial Bank, Sharjah Islamic, Dubai Islamic, Abu Dhabi First Bank, etc. to name a few.

You need to identify the following

1. Brief background and history of the selected company
2. Brief elaboration of company profile with products/services offered
3. SWOT analysis of the selected company for the market UAE
4. Evaluate different marketing mix used by the selected company and suggest suitable marketing mix to be used by the selected company in the near future with appropriate comments.
5. Find and evaluate unique and innovative strategies/techniques/aspects by the selected company through collecting the both secondary & primary data (focus group/personal in-depth interview) from the target respondents (Min. 10 respondents) and explain the effectiveness of the techniques used by the company.