MC4061QA Individual written Report: Principles of Marketing, Assignment, LMU, UK

The aim of the assessment is to enable you to apply the knowledge gained during the module. You are required to choose an organization from the service sector below or a company with a service component that operates in United Kingdom

Marketing
Management – Professional services
 Fashion
 Leisure
Tourism
 Aviation
Music Business
Financial services
Education
Not for Profit/Charity

The key tasks that form this assessment include:

A summary of the key elements of the PRESTCOM model of environmental analysis (Week 3 lecture) that is relevant to the sector your chosen organization operates in.
Using the findings from the PRESTCOM analysis from the task above, outline feasible marketing recommendations that can be suggested based on a comprehensive SWOT analysis of your chosen organization.

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