MKT2CBE Consumer Behaviour|Personality Traits
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1. Use an example to explain the three (3) possible results from the cognitive organization process?
2. How can the Five-factor personality traits Model (personality concepts in consumer behavior) be used to explain the motivation for rock climbing? Discuss two (2) traits) (5 marks)
3. Describe and provide examples of five (5) factors that may change consumer confidence and therefore impact their decision to book a flight ticket to travel abroad when the border open for international travelling.
4. Discuss two (2) strategies (out of four) used by marketers to help consumers recall information about their products. Refer a company as an example to explain your answer.
5. Explain how a performance luxury car brand can use two (2) (out of 6) dimensions of cultural values (developed by Geert Hofstede) to design its car product and / or its advertisement.
6. Discuss your recent purchase in which you had experienced cognitive dissonance (1 mark). Explain two approaches you had used to reduce your dissonance in that purchase
7. After being used with online shopping during the lockdown period, consumers may find it difficult or not interested to visit the store for shopping. Suggest five (5) ways how you can change consumer preference to visit store
8. A couple want to book a holiday to Europe worth $10000. What approach of the consumer decision making process (extended, limited, and habitual) would the couple use to make their decision? Justify your answer.
2. How can the Five-factor personality traits Model (personality concepts in consumer behavior) be used to explain the motivation for rock climbing? Discuss two (2) traits) (5 marks)
3. Describe and provide examples of five (5) factors that may change consumer confidence and therefore impact their decision to book a flight ticket to travel abroad when the border open for international travelling.
4. Discuss two (2) strategies (out of four) used by marketers to help consumers recall information about their products. Refer a company as an example to explain your answer.
5. Explain how a performance luxury car brand can use two (2) (out of 6) dimensions of cultural values (developed by Geert Hofstede) to design its car product and / or its advertisement.
6. Discuss your recent purchase in which you had experienced cognitive dissonance (1 mark). Explain two approaches you had used to reduce your dissonance in that purchase
7. After being used with online shopping during the lockdown period, consumers may find it difficult or not interested to visit the store for shopping. Suggest five (5) ways how you can change consumer preference to visit store
8. A couple want to book a holiday to Europe worth $10000. What approach of the consumer decision making process (extended, limited, and habitual) would the couple use to make their decision? Justify your answer.
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