MOD003507 Practices of Marketing- Health Foods and Supplements

Choose one of the following companies:

Leisure/ gaming companies	Health foods and supplements
Character Group PLC	Holland and Barrett
Gear4music PLC	Planet Organic
Team17 Group PLC	Whole Foods UK

Use a portfolio approach (visuals and written commentary) to critically evaluate how the company:

1. Has used at least four of the seven marketing mix elements in their UK operations, to reinforce its positioning within the last three years.

2. Reflects strategic decisions and relevant taught theories in its marketing efforts.

3. Does/ can evaluate the effectiveness of its marketing efforts.

4. The content of your portfolio must display academic skill and integrity, appropriate to level five studies.

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