Assessment Task

Please note that this assignment requires a critical approach to writing. Students must display evidence of external reading and avoid descriptive writing. A critical style of writing is important to maximize marks.

 questions:

1. Assess the importance of carrying out ongoing environmental scans when marketing products/services. (MLO 2 and 3) (approx. 300 words)
2. Discuss how and why companies use the positioning as a strategy when developing marketing campaigns. (MLO 1 and 4) (approx. 400 words)
3. Analyze the role of branding when marketing products/services. Carry out research on the Aer Lingus brand and evaluate their marketing communications (online and off-line) including how their approach contributes to brand building. (MLO 5) (approx. 1,000 words)

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