Product Marketing Plan for “Chicka Boom Popcorn”:Why is an Internet marketing campaign appropriate for this company?

Product Marketing Plan for “Chicka Boom Popcorn”
Creating a Internet marking plan for this company called “Chicka Boom Popcorn”. my part of the work is to write 2 pages of essay answering below 2 questions.
c. Why Digital?
• Why is an Internet marketing campaign appropriate for this company?
• What will the firm gain from reaching out to consumers online (e.g., social media such as Facebook, Instagram, Youtube)?

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