Product or service challenges, opportunities: going from passion to idea
Examining behavioral drivers & barriers; finding points of leverage
Reading(s): Drucker: Chs. 3-5 [pp. 37-75]; Aulet: Step 0
DISCUSSION QUESTIONS
Choose from one or more of the following:
1. What did you find interesting about this week’s readings? Be specific.
2. What in the readings have you experienced or heard an anecdote about – does it support / reinforce or qualify / call into question any aspect of the readings?
3. What other comments, questions or perspectives do you have about this week’s readings? Again, be specific.
DISCUSSION GUIDELINES
Aim for a brief but substantive discussion (150 to 250 words). You can do any combination of the following:
A – Making a new observation by starting a new discussion thread
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