Task:
You have worked for several weeks on the Tourism simulation game. You have made business decisions in relation to your business strategy.
You are in groups of no more than 5.
The presentation duration is 20 minutes.
All group members must contribute equally.
You are in groups of no more than 5.
The presentation duration is 20 minutes.
All group members must contribute equally.
Provide a briefing on the progress of your business and the strategies you have followed.
Demonstrate knowledge and understanding of:
An analysis of your target market segments, their needs, wants, demands and travel motivations
Explain how your packages have been designed to meet target market requirements
An analysis of your business-stakeholders’ role in the development of the tourism destination including a stakeholder map
An analysis of your target market segments, their needs, wants, demands and travel motivations
Explain how your packages have been designed to meet target market requirements
An analysis of your business-stakeholders’ role in the development of the tourism destination including a stakeholder map
The description of your business strategies in relation to your competitors, including:
Distribution
Pricing
Service provision
Advertising and promotion
A SWOT analysis of your business
Use effective PowerPoint support
Distribution
Pricing
Service provision
Advertising and promotion
A SWOT analysis of your business
Use effective PowerPoint support
Use good style and clarity of expression
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