Question 1:

Franchising has certainly become a key component of the Canadian economy. What do you see as the major advantages and disadvantages of franchising?

Question 2:

You have been running a Thai restaurant in a busy neighborhood for the last ten years. The COVID-19 crisis had forced you to shut down operations for the last 6 weeks. Now you are considering re-opening the restaurant next week with the social distancing norms, and a result the dining capacity of the restaurant will be significantly reduced. Would you make changes to the different elements of your marketing mix?

1 Product

2 Place

3 Price

4 Promotion

Discuss each of them, whether you plan to make any changes or not.

Question 3:

What is the purpose of SWOT analysis? Why should companies conduct SWOT analysis? Who in the organization should conduct the SWOT? What types of information does this analysis provide