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Reminder: the maximum length for a case analysis is 3 pages (double spaced, 12 point font, 1 inch margins). Your analysis should be written in an essay form (not bullet points or question-response). The following discussion questions are meant to help guide your analysis. While these are 3 distinct questions, the answers to each should form the basis of a single, unified analysis. 1) Characterize the rivalry in the cola industry using concepts from Chapter 5—is it a fast/slow or standard cycle industry? How similar are competitors? 2)How do cola producers compete with each other? Does this make the industry profitable or unprofitable? 3) How do you expect the competition of this market to change going forward? Do you think that Coke should change their strategy because of these changes?
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