Review the memo from the CMO (attached) of
the organization in the course scenario and write a short report on the role of
marketing in creating and sustaining a brand. Also explain the
benefits of customer loyalty to the brand.
Specifically, address the following criteria:
Explain the role of the four Ps of marketing
in creating and sustaining brand.
How does product (theme park services) from
the four Ps of marketing reassure existing customers and invite
new ones? Explain.
How can price (entrance ticket, services,
and food and beverage costs) from the four Ps of marketing be
used to generate new customers and motivate existing ones? Explain.
How can place (location and ambience
of the parks) from the four Ps of marketing restore and
enhance confidence of customers in the brand? Explain.
How can promotion (events, outreach
programs) from the four Ps of marketing create additional
traffic and more engagement? Explain.
Explain the benefits of customer loyalty to
the brand.
Determine the benefits of brand loyalty in reducing
marketing cost.
Explain how brand loyalty can be used to create
a barrier to entry for the new competitors.
Explain the how brand loyalty can help overall
financial performance.
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