The final assignment is a paper that describes each of the steps necessary to conduct marketing research based on a specific marketing research problem. Choose a
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The final assignment is a paper that describes each of the steps necessary to conduct
marketing research based on a specific marketing research problem. Choose a product
or service with a marketing research issue for the Final Paper. You may find ideas for
topics from the cases found in each chapter of the text or choose your own marketing
research issue (you must get instructor approval) and write a marketing research plan
for that issue:
1. The need for marketing research
2. The marketing research problem
3. Research objectives
4. Research design
5. Information types and sources (primary and secondary)
6. Methods of accessing data
7. Design data collection forms (or scripts)
8. The sample plan and size
9. Methods of collecting data
10.Analyze data (if data is not collected, describe the methods that should be used to
analyze it)
11.How the report should be presented and to whom

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