Strategic Analysis on PRIMARK Recommended reading/ online sources: Gerry Johnson, Richard Whittington, Duncan Angwin, Patrick Regnr, Kevan Scholes (2017), Exploring Strategy: text and cases Porter, M. (1996). What is Strategy? Goldfingle, G (2022), Primark raises prices as its unable to offset rising inflation, Retail Gazette. [Available at httos://www.retailgazette.co.uk/blog/2022/04/primark-raises-prices-as-its¬unable-to-offset-rising-inflation/

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