Strategic Marketing 1 Gather data and critically assess a specific context from a strategic marketing perspective, in order to identify and prioritise key marketing issues and opportunities. 2 Draw on the literature and effectively use research insights, tools and evidence to support your argumentation. 3 Set effective strategic marketing objectives and use meaningful performance indicators to link to other internal and/or external areas. 4 Demonstrate creative, critical and ethical thinking through the development of alternative strategic marketing solutions, to support effective strategic marketing decisions that benefit relevant stakeholders.