Super Smashers is a badminton centre where the owner will be a sole trader. Chin Kim Gek is the owner who has 11 years of experience of being a badminton specialist. The owner feels confident to start up her own badminton centre as she has extensive marketing knowledge, business information, resources and networks.

The location of the badminton centre will be at Skudai, Johor Bahru. It is the capital city of Johor in southern Malaysia, located north of Singapore. Johor Bahru is a heavily populated city.

The main unique selling point of Super Smashers is to design a limited edition of 20 custom badminton racquets every month according to customer requirements.

Question

As the Business Development Director of a large organization based in Malaysia, you have been tasked by the Board of Directors to explore a new business/product to be launched. After extensive research, you are ready to present the business plan for the new venture and obtain the necessary funding from the Board of Directors to proceed with the new venture.

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