Task:

• Using an appropriate text mining analysis tool, analyze the comments from the customers, employees, and the general public.
• Identify the common tokens and their frequencies in the reviews and critically analyze for any impact on client patronage and profit margin for the chosen company.
• Plot relevant graphs to visualize the relationships among the most frequent words and critically evaluate how they can be used to enhance service delivery at your chosen company.
• Apply a relevant business model that supports the decisions of the company.
• Discuss recommendations that may help your company to reduce the negative reviews and highlight the steps required for their delivery Criteria for Assessment Criteria Proportion of overall module mark Depth of and Understanding.

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