The brand chosen is the British beauty and skincare brand called “Sarah Chapman”, which is chosen to enter the Chinese market. It belongs to the natural beauty products selection, and can also be written as a BPC market. We mainly promote the OVERNIGHT FACIAL product, which is one of the brand’s best sellers and has a certain reputation in China because of the recommendation of Beckham’s wife, but still belongs to a niche product. More information about the brand can be found on the official website. The product is intended to be positioned in the middle-to-high or high end of the market, and the specific consumer profile can be seen in the group work as a reference. Please do not copy sentences directly from the group poster to avoid repetition rates. And please apply the theoretical model correctly
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