The SWOT Analysis

Discuss how your company uses the SWOT Analysis to develop its marketing plan. Focus on the SWOT outputs and their relationship to customer targeting and the product mix.
To complete this discussion, • Develop a 300-word thoughtful, scholarly discussion post which includes:
• The definition of SWOT according to the course reading material. • The definition of marketing and how it is developed.
• Describe how your company uses the SWOT outputs for developing the product mix and strategics for targeting customers.

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