Question 1:
Using relevant theories, frameworks, and concepts, analyse and evaluate the current position in which Wildland Park finds itself, and make recommendations for a marketing strategy. Identify any risks or challenges associated with your recommendations.
There are three core sections to the analysis:
Analysis and evaluation summarising the situation, strategic priorities and alternative options – 1000 words
Recommendations
Challenges and risks
The remaining 1500 words cover sections 2 and 3.
You will be rewarded for relevant and well-integrated reading beyond the lecture content. Consult market reports via the Library, such as Mintel or Euromonitor, to familiarise yourself with the market.
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