Web analytics
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Instructions: Answer each concept in no more than 1 short paragraph.
1. How would a web analyst use Goals differently than a User Experience designer?
2. What benefits do Web Analysts receive from the use of UTM campaign tags?
3. What are the benefits and challenges of using New Users when compared to Conversions?
4. If you worked as a web analyst at the home goods store West Elm, how would you approach reporting and
analysis by time range?
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