When you think of a brand, it makes you think and feel a certain way. Those imag
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When you think of a brand, it makes you think and feel a certain way. Those images are carefully crafted by Brand Managers. Choose one of the following businesses:
McDonald’s
Cadillac
Walmart
What words, feelings, and images immediately come to mind when you hear the brand name you selected, or see the brand logo?
Discuss how the marketers have created these feelings and thoughts for consumers and why you think they created them.
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