While the analysis on the topic at hand is quite evident, there needs to be specific research questions that will help in the determination of the specific aspects on which the project will focus upon. The research will be extensively focusing upon the elements of the social media and consumer behaviour. The core research questions on which the analysis will be focusing upon are, – Are the social media influencers only affecting the buying behavior of young audience? – Do some influencers genuinely give advices or all of them simply do paid endorsements? – How successful are has been past social media events undertaken by mainstream organizations?