You are required to produce an essay analysing the strategic situation of a specified case company IKEA in China.

This is a closed case study no credit will be given for organisation and/or industry specific information not contained in the case study. For the questions below the organisation under study is IKEA in China and the sector is defined as the flat-pack furniture sector in China.

Maximum 8 pages for the essay, word processed, single-sided A4 size paper using Arial type font, size 12 font and 1.5 line spacing. Each additional page submitted over the 8 limit will cause a -5 mark deduction.

PLEASE FOLLOW THE EXAMINATION BRIEF AND FOLLOW EXAM SKELETON PPT
marking scheme is also attached