SOLUTION: MG624 Strategic Marketing | My Assignment Tutor

Module code and title:MG624 Strategic MarketingModule leaders:M. Sameer /Y FansiAssignment No. and type:Individual Management ReportAssessment weighting:60%Submission time and date:Friday, 26 March 2021 at 2 p.mTarget feedback time and date:14th April 2021 Assignment taskYou are a senior marketing consultant working for Ashanti Marketing Solutions (AMS) Limited. A company that wants to enter a suitable country with a new product or service has just commissioned you. The problem is that, they do not know the kind of product or service to offer within the country you will be recommending. Your task is to produce a report on their behalf answering the following questions: Recommend a product or service and a country and provide a macro-environmental analysis (PESTEL) explaining the possible opportunities as well as threats your client could face within the market of your recommended country and provide possible solutions. (30%) Critically assess three modes of market-entry that could be suitable to your client. Out the three options, make a recommendation with justification as to the most appropriate one. (20%) Applying the concepts of market segmentation and targeting critically evaluate the potential target market of your client. (20%) Applying Porter’s generic strategy, explain how your client could gain competitive advantage by adopting one of the generic strategies in your recommended market (20%) The remaining 10% of marks will be given for overall structure, presentation, synthesis and general use of wider references Recommended structure of report Executive summary General summary of nature of report, Key findings and recommendations and should NOT be more than a page. Introduction Main aim(s) and objectives of the report. Also introduce and orientate the reader as to the content and what the report will cover. PESTEL This is a country specific analysis of all the factors. Also cover the major opportunities and threats that the company could face in your chosen country as well as possible solutions to such threats. Market-Entry options You will need to critically explain the main market entry modes including but not restricted to Strategic Alliances, Mergers and Acquisitions, FDIs etc. Then choose one option you deem to be most suitable to your client with justification of choice. Market Segmentation You will need to critically explain the meaning of Market segmentation and Targeting in general terms and show how your client could target its customers effectively. Also explain the potential target customers with justification. Porter’s generic strategy First of all, explain Porter’s generic strategies. Choose one of the generic strategies and critically analyse why it will be the best suited strategy for your client to pursue within the chosen market compared to the other generic strategies. Conclusion Summarise the key points you have covered. You do not need to introduce anything new References Appendices (if any) You are required to produce a 3000 word REPORT You are allowed a 10% plus or Minus dispensation of the word limit The word count excludes the executive summary, conclusion, introduction, References and Appendices Students are to use wider range of resources from peer reviewed academic journals as well as books and other academic databases such as Mintel, EBSCohost, ProQuest etc. This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes:LO 1Understand how to analyse an organisation’s current and future internal and external environment LO 2Develop a strategic marketing plan to realise organisational objectivesLO 3Manage resources to deliver the strategic marketing plan Task requirementsUse Times New Roman font size 11 with 1.5 line spacing. Insert page numbers at the bottom of each pageYou must have a cover sheet with your student ID, Name and word count Referencing and research requirementsPlease reference your work according to the Harvard referencing style as defined in Cite Them Right Online (http://www.citethemrightonline.com). This information is also available in book form: Pears, R. and Shields, G. (2019) Cite them right: the essential reference guide. 10th edn. Basingstoke: Palgrave Macmillan. Copies are available via the university library. There are also documents on Harvard referencing on Blackboard which students can read. Students must use acceptable academic sources including peer-reviewed journal articles, Books, Company websites etc. How your work will be assessedYour work will be assessed on the extent to which it demonstrates your achievement of the stated learning outcomes for this assignment (see above) and against other key criteria, as defined in the University’s institutional grading descriptors. If it is appropriate to the format of your assignment and your subject area, a proportion of your marks will also depend upon your use of academic referencing conventions. This assignment will be marked according to the grading descriptors for Level 6 The marking grid at the bottom has details of how your work will be assessed Submission details You are reminded of the University’s regulations on academic misconduct, which can be viewed on the University website: https://bucks.ac.uk/__data/assets/pdf_file/0024/9546/Academic-Misconduct-Policy.pdf. In submitting your assignment, you are acknowledging that you have read and understood these regulationsPlease also note that work that is submitted up to 10 working days beyond the submission date will be considered a late submission. Late submissions will be marked and the actual mark recorded, but will be capped at the pass mark (typically 40%), provided that the work is of a passing standard. Work submitted after this period will not be marked and will be treated as a non-submission This assignment should be submitted electronically. Please use the relevant Turnitin submission point in the Submit your work area in your Blackboard module shell.  Please ensure that your work has been saved in an appropriate file format. Turnitin will only accept the following file types: Microsoft Word, Excel or PowerPoint, PostScript, PDF, HTML, RTF, OpenOffice (ODT), Hangul (HWP), Google Docs, or plain text. Your file must also contain at least 20 words of text, consist of fewer than 400 pages and be less than 40MB in size.  You can submit your work as many times as you like before the submission date. If you do submit your work more than once, your earlier submission will be replaced by the most recent version.  Once you have submitted your work, you will receive a digital receipt as proof of submission, which will be sent to your forwarded e-mail address (provided you have set this up). Please keep this receipt for future reference, along with the original electronic copy of your assignment Before you submit Please use the provided checklist below to make sure you are ‘fit to submit’ your workWe recommend you use this checklist as soon as you get this assignment brief to help you plan your work Fit to Submit: Assignment Checklist This brief assignment checklist is designed to help you avoid some of the most common mistakes students make in their coursework. HAVE YOU READ THE ASSIGNMENT BRIEF? IF NOT, DO IT NOW!In it you will find details of the assessment task, word count, the assessment criteria your work is marked against, and the learning outcomes – the basis for the assessment strategy in each module. Students often lose marks by forgetting some of the more straightforward elements of their assignments. We recommend that you “tick off” each of the points below as you prepare your work for submission. If you need any help, ask your tutor and / or visit https://bucks.ac.uk/students/academicadvice/assessment-and-examination TICK Have you read and understood the assessment criteria? Have you met the learning outcomes? You will lose marks and your work may even be failed if you have not. Have you demonstrated you can think and writecritically in the completed work? This means you have supported your arguments/explanations appropriately e.g. using relevant academic sources and you have offered discussion points which extends your own or others’ viewpoints to make reasoned conclusions/judgements. Have you maintained an academic tone throughout your work? Is your work formal, focused, developed and clear? Have you checked that the referencing in your assignment is in line with your programme requirements? Have you proof-read your work and used spellcheck software to check your spelling and grammar? Have you checked the presentation of your work is as specified by your tutor, for example, are font size, colour, style, line spacing and margins as the tutor specified? Have you kept to the word count (or equivalent)? If you are not sure, check with your tutor. Can you confirm that the work submitted is your own and not plagiarised? Marking Grid Sections Marks 70+ 60-69 50-59 40-49 Fail Macro-economic analysis (PESTEL) 30% Effective rigorous application of PESTEL factors including opportunities, threats and possible solutions Generally effective application of PESTEL factors including opportunities, threats and possible solutions. Limited in some respects but competent application of PESTEL factors including opportunities, threats and possible solutions analysis/insight. Either application and/or analysis/insight is deficient in some significant way in the application of PESTEL factors including opportunities, threats and possible solutions. Poor attempt: totally inadequate in both application and analysis/insight of PESTEL factors including opportunities, threats and possible solutions. Market Entry options 20% Comprehensive rigorous analysis of the various market entry modes and justification of choice Generally thorough critique of the various market entry modes and justification of choice Competent critique; limited in some respects of the various market entry modes and justification of choice Inadequate in some respects; insufficient analysis of the various market entry modes and justification of choice A poor attempt which is totally inadequate in all aspects of the various market entry modes and justification of choice Market segmentation 20% Comprehensive rigorous critical analysis of market segmentation and targeting as well as justification for choice of potential customers Generally thorough critique of market segmentation and targeting as well as justification for choice of potential customers Competent critique; limited in some respects of market segmentation and targeting as well as justification for choice of potential customers. Inadequate in some respects; insufficient analysis of market segmentation and targeting as well as justification for choice of potential customers A poor attempt which is totally inadequate in all aspects of market segmentation and targeting as well as justification for choice of potential customers. Porter’s Generic Strategy 20% Critical analysis and comprehensive application of Porter’s generic strategies and explanation for choice of generic strategy Good level of analysis of Porter’s generic strategies and explanation for choice of generic strategy Acceptable level of analysis of Porter’s generic strategies and explanation for choice of generic strategy Inadequate in some respects; partly appropriate analysis of Porter’s generic strategies and explanation for choice of generic strategy Wholly inadequate and generally inappropriate analysis of Porter’s generic strategies and explanation for choice of generic strategy Overall structure, presentation referencing, use of academically rigorous articles/material, grammar, synthesis including Executive summary and conclusion 10% Excellent selection; clear and concise; very well-organised and presented; comprehensive. Good selection; generally clear and concise; well-organised and presented; generally thorough. Acceptable selection; clear and concise in parts; acceptable organisation and presentation; adequate. Inadequate selection; unacceptable in some parts; poor organisation and presentation in parts; partly inadequate. Poor selection; unacceptable in many parts; poor organisation and presentation; generally inadequate.