Design of Business Strategy

2:08 NH                                                                     1 1T .,1166%.

Summary:

Assessment 3: Design of Business Strategy and Identification of Required Policies (3000 words) (50%)

Students will design a business strategy for a fictitious or actual business. The Strategy should include the following sections:

1. Business Summary: An overview of the business including its vision statement, business goals and key business milestones.
2. A marketing analysis that clearly identifies the business’ industry, customers and competitors. This section should also include key marketing targets and strategies for delivering on these targets.
3. A management plan or operations plan that includes details about structure, registrations, location and premises, staff, and products/services.
4. A financial plan that includes present and/or projected revenues and costings.