Identify the segmentation variable (e.g. demographic, geographic, psychological and behavioural variables).
Assignment including 2 part (750 words) talk ab analysis of this video: https://youtu.be/8xCqmYbXH9w 1.Analysis of segmentation variables: Identify the segmentation variable (e.g. demographic, geographic, psychological and behavioural variables). Briefly describe the target segments. • 2.Analysis of appeal used: Identify and analyse the appeal(s) used (e.g. utilitarian/functional/cognitive appeal, hedonic/emotional/affective appeal, fear appeal, sex appeal, humour appeal, … Read more