Each student is required to identify a viable business opportunity, assess its current business environment, perform strategy generation and selection, and recommend realistic and creative corporate and business level strategies. The students need to incorporate current trends emerging in initiating and executing the new business opportunity including but not limited to new ways of operating the business, strong growth of e-commerce, potentials areas for digitization and use of digital platforms, adoption of technology, advances in mobile internet, and consumer preference for convenience among others. More importantly, as an outcome, the student should prepare and submit a realistic and doable strategic plan assimilating the new normal of doing the business