Tactical Details Marketing Mix – What role will each of these play?
Hong Kong Disney Tactical Details Marketing Mix – What role will each of these play? Use headings for each section. Product – Attributes, packaging, functionality. What features are standardized or localized? Advertising – TV, Radio, Direct mail, Print, Internet (rationale for use in this country / region) Sales Promotion – Coupons, Point of Purchase promos, … Read more